Quick Beef Pho Recipe with Quoc Viet Foods' Pho Soup Base  

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Beachmaster
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Cuong, I have given that much thought myself. I know it would do well here. I live on the New Jersey shore, Monmouth County to be exact, right by Asbury Park. As I said in an earlier post, the closest locations are in Atlantic City and Pleasantville, just outside Atlantic City. The demographic here is perfect and I've tried in vain to get my friends in California who eat pho weekly and are in the food business to come east and help me open one but they aren't leaving the West Coast. Money is an issue as well. The least problem would be location. If I can ever find an investor I will let you know. Thanks for your kind. Most of the Asian restaurants around here are sushi, habichi, Asian fusion or Chinese American.

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Cuong
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@Beachmaster: So you have friends in CA in the food business? Care to share what they do?

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Beachmaster
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Catering Cuong -- parties, weddings, BBQ's, funerals any type of event that could involve food. The business is based in Huntington Beach but some of the clients they have are in LA, a lot in Newport and all over Orange County.

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Cuong
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@Beachmaster: I see. Catering is a different beast altogether; much easier than running a restaurant in many ways.

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Beachmaster
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They would agree too, but they owned a restaurant first and got so many requests to do private parties etc., they sold the restaurant and went 100-percent catering. From my amature observations, serving food to the public in any capacity is not an easy task.

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Cuong
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@Beachmaster: Sure, and I can understand once they went the catering route and can make money from it, why go back to restaurants.

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Beachmaster
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Well Cuong, I made the pho using the Quo Viet product this weekend, followed all your instructions. I made the stock the night before. Started it about 6 pm and finished about 9 pm (I could have done it in about 2 hours but did it slow). I used a big piece of bottom round in the stock. Served it the next evening with the noodles, thin sliced filet of raw beef, basil, mint, sliced jalapenos, hoisin, hot sauce, bean sprouts, scallion and limes. Everyone flipped. It was awesome. The Quo Viet stock/seasoning packages are a winner in my book. Only change I will make next batch is going with the 3mm northern noodle as you suggested earlier. I just like a larger noodle. Also, as you said, using the entire container I was left with plenty of left over stock which we put in containers for use later this week. Thanks again.

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Cuong
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@Beachmaster: Congratulations!!! I'm proud of you. Keep in touch about opening a pho shop. I'm interested.

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Beachmaster
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Will do.

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Beachmaster
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Cuong, just wanted to let you know, the last time I made Pho was 03/15/14 and I had 2.5 quarts of broth leftover. I never froze the stock I just put it in plastic quart containers and kept it in the frige. This weekend I decided it was time for a second round of Pho using what broth I had leftover from three weeks ago. Happy to report the broth was just as good as the first time, perhaps even a bit more flavorful as it sat in the frige all that time. I did leave a thin layer of sediment in the containers and by doing so the broth was a dark, clear rich color. It was excellent. Made two full bowls of Pho and still had about a half-quart left. Quo Viet produces a great product.

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Tracy
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You guys are Extreme! And funny! Wow, what pho fans.

Just so you know, you are missing the whole point of the convenience of Quoc Viet Foods soup base. I can make a bowl of pho in 10 minutes! Yes, it can be done. Boil hot water for 1 serving. Scoop in 1 table spoon of product. Done. Pour the soup in a bowl, add cooked noodles, add tiny slices of beef, add vegetables. Enjoy.

You do not need to cook the entire container at one time. The product has a very long shelf life in the refrigerator after opening.

BTW, I am QV owner's sister..

The only reason that I am surfing the internet on the topic is because I just got home from Quoc Viet's company party. They were celebrating their win in a Trademark infringement lawsuit against VV Foods, who is ran by my cousin, who stole my brother's company idea. Federal court ruled in favor of Quoc Viet Foods!

So celebrate on that the fake imitator/copycats will have to change their labels & not confuse consumers with subpar products & MGS ingredients!

You order whatever noodle size that you like. I always like large because more surface to absorb the liquid flavor.

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Cuong
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Hi Tracy:

Thanks for leaving your comment. I did congratulate your brother Tuan on the success of the trademark infringement lawsuit. I've acquainted with a few people there at Quoc Viet but I guess I never had a chance to meet you.

What you said about the 10 minute pho is certainly correct. But this is true only if you want to have only bò tái (rare beef) and bò viên (beef balls) with your pho. If you want well-done flank or brisket then you must spend the time to make the broth in the proper way, because the meat has to be cooked and tenderized properly. This is why I wrote that Quoc Viet products enable consumers to shave off some cooking time but not totally eliminate it.

If you read the Quoc Viet product cooking instructions and marketing materials, you will see that the company never advocates or even suggests the 10 minutes (or whatever short time) cooking benefits. Personally I think this is an oversight on Quoc Viet's part to communicate its product's benefits to both the Viet and non-Viet consumers. My guess is Tuan and the QV staff have their own reasons for not promoting such benefits but obviously I'm not privy to such decision. In any case, I don't think it's fair to the customers when you say they're missing the point. You (Quoc Viet) never sells its products as such.

A good analogy and lesson is the Arm and Hammer baking soda product. It started out as, guess what, baking soda, for baking! But along the way the company realized that the product has so many more side benefits such as its cleaning or odor-elimination power that they started to promote these as major benefits. I think QV should do the same and step up its marketing message. I'm sure this will help increase your sale.

In my consulting work to pho restaurants, I find that there are tons of ways people are using QV products. Each restaurateur has his/her own reasons. A few do actually use QV products the way you suggested, but not all. A true sign of a good product is how many ways it can be used, and I still think QV soup base is a good product.

Lastly, this may be considered a little bit nitpicking, but for the benefits of those who are not familiar, the proper way to plate up a bowl of pho is not add banh pho to the broth. It should be the other way around. The blanched banh pho goes in the bowl first, then protein ingredients and garnishes, then the hot broth is poured over last. This will ensure the best bowl of pho.

Again thanks for stopping by Tracy.

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Jenny
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Hey Tracy,

My name is Jenny and my father is one of the owners at VVFoods. I too, was surfing the internet and stumbled upon your comment.

Thanks for attempting to publicly shame my family's soup base company but in case you haven't heard as of today, all 16 trademarks that your brother filed has been cancelled by the federal judge. You guys celebrated too soon.... x__x

It's a shame that you guys would wrongfully file a trademark claiming that the word "cot" was something your family came up with. The word "cot" does not belong to your family. It belongs to the ENTIRE Vietnamese community. For the last decade, my family (VVFoods) has done everything in our power to fight and stand up to what we believe is right. And after today, we stand tall and proud as ALL of those trademarks have been removed.

We will not be changing our labels after all 🙂

Jenny

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Tracy
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Who is your father? Anh Quyet? Brian's cousin? Or is your father Anh Quyet's relative? Maybe you should sit down & have a serious conversation with your father to learn the truth behind how your father's company got started.

I was there, in the beginning, when Brian spent every weekend cooking pots & pots of pho, while Mr. Quyet came over for free lunch. Maybe he should have said, "Thank you for the free lunch." Instead of taking advantage of Brian's generosity & trust to steal his business ideas & cooking method secrets, only to pass it on to Mr. Quyet's other relatives.

As a disclaimer, I am not an employee of Quoc Viet & I do not represent them. I only speak for myself & personally, I think that my brother & his company were way too nice on your father's company. If it were up to me, I would not sue you guys for the trademark "cot", I would sue your company for the entire company & go after every penny of profit, along with punitive damages. Maybe you should go back & read the original trial transcript. Yes, a company with 13+ products line stole ideas from a company with 4 products line. And yes, how is it that the 4 labels are nearly identical to the other 13+ labels? Is there anything original about your father's company? Really? Stealing all the way down to the label. Have they no shame?

You are worry about public shaming on a website of what a readership of 1 million or so? Really? The only court that matters is the day when your father & company meet their maker.

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Jenny
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Tracy,

You are free to say whatever you would like on this blog. However, I do not agree with you speaking so ill of a company that my family worked SO hard on building. Instead of allowing you to post false information about VVFoods in your prior post, I just wanted to correct your previous post and share with everyone who reads this blog that the most recent developments state that my family won the court ruling as of today and we will continue to use the word "cot" in our brand. There was no trademark infringement whatsoever. That's all 🙂

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Duy
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From what i heard, Quoc Viet is actually appealing the case and the appeals court will determine whether who is ultimately correct, the jury (who ruled in favor of Quoc Viet, finding that VV Foods infringed the Cot trademarks) or the judge (who overturned the jury's verdict).

The appeals court could affirm or agree with the Judge's ruling,

However, the appeals court could also find the jury's verdict was correct and decide to reverse the Judge's order and require the jury's original verdict to be followed.

So the case is far from over and there is no "winner" yet....

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Cuong
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@Duy: I’d appreciate if you provide sources or background info on what you just wrote, or maybe even identify yourself if you’re not just an interested (but very knowledgeable) member of the public. Your post has the type of information that not every layman off the street has access to or has good understanding of. You seem to know the process well. Are you associated with either companies or the case itself?

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Cuong
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Editorial note:

First off I want to thank Tracy, Jenny, and Duy for leaving your comments. So far I haven’t joined in this topic regarding the VV Foods versus Quoc Viet court case, but I do keep an interested eye on this thread.

At this time I just want to take this opportunity to clarify the following in hope that the discussion does not go where it shouldn’t.

- In general, any self-promotion or self-advertising on lovingho.com will not be tolerated. As long as the discussion gives value to readers about pho or anything related to pho, then we’re all cool.

- Healthy debates are always welcome as long as they 1) don’t get out of hand, 2) do stay civil, 3) do not stray too far into fantasy land, and 4) do provide reference sources to back up an important point being made. Personal opinions are ok as long as they are reasonable and do not cross a line, which I reserve the right to decide on but not have to tell anyone about it. We’ll know it when it does come.

Below are some of my general observations on this thread:

- Like Tracy alluded to in one of her posts, I was a bit surprised that the dispute was about the word “cot” and not about the product itself. From my own vantage point and understanding of the product line, I think it’s a lot more than just the word “cot”. But it’s possible that Quoc Viet did not have proper IP protection so this is the only possible way to take to court.

- As long as the participants are willingly sharing their views on this subject publicly, I’d encourage you to at least provide some detail and back up info so that readers understand what’s going on. It seems Tracy did share some important background info, while Jenny is all about winning the case of the word “cot”, which I don’t really care much about, TBH.

- @Jenny: I’d love to hear more about how your family worked so hard to bring the products to market. If you feel Tracy’s got the facts wrong then please provide the right facts or at least provide correction. For me, it’s not about winning or losing the case of the word “cot”. I’m more interested in how VV Foods developed its product line. If a VV Foods representative is open to an interview then I might even write a post or two about it.

I wish all business disputes can be resolved peacefully and privately, especially between family members, and doubly especially between Viet family members. Unfortunately I also realize that this is not always possible. But as long as you’re willing to “talk” in a public forum and don’t mind being judged by the public, then let’s have the facts.

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Pham
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Looks like that Quoc Viet Foods vs VV Foods case has been finally decided and Quoc Viet Foods won in the appeal.

Just saw this: https://www.prnewswire.com/news-releases/rhema-law-wins-ninth-circuit-appeal-for-quoc-viet-foods-in-trademark-case-300804300.html

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Pham
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@jenny

Looks like VV FOODS are the ones that celebrated too soon. Apparently COT is a valid trademark and VV FOODS infringed by selling copy cat products which they stole from Quoc Viet...Be careful when u gloat and shame other people, karma is a B

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Cuong
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@Pham: You should read the editorial notes above. Rules 4) states that all discussions and debates are welcome if posters provide "reference sources to back up an important point being made".

The point you just made is "VV FOODS infringed by selling copy cat products which they stole from Quoc Viet". Unless you provide proof or information to back up your claim, this discussion thread will end here.

Trolling is not tolerated on Lovingpho.com.

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Pham
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@cuong
I am not a family member of either quoc viet foods or vv foods and i am no picking sides. But from just reading the comments from @jenny, she seemed in my opinion to be very rude and gloating about vv foods winning the case etc...

My opinion and comments come from me reading the press release and then reading the actual appeal court ruling that the press release referenced.

You can find the actual appeal court ruling here: https://www.google.com/url?sa=t&source=web&rct=j&url=https://cdn.ca9.uscourts.gov/datastore/memoranda/2019/02/22/17-55331.pdf&ved=2ahUKEwjsl62J-ufgAhUPVa0KHVTMAuMQFjAFegQIARAB&usg=AOvVaw2I2paJoTVMFkQTgIbzHldj

The appeal court ruled that VV FOODS "intentionally copied Quoc Viets products and labels with the intent to decieve." And they "reinstated" the jury verdict's that found the COT mark a valid trademark and infringed by VV FOODS.

This is not my opinion but the appeal court

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Cuong
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@Pham: Regardless of what @Jenny said or how you feel about her comments, that was more than 2 years ago and she hasn't made another comment since. Why suddenly jump on the thread as soon as a new verdict is out? The best thing is to let sleeping dogs lie.

Personally I don't have time to read court rulings, but from glancing through the new verdict plus from my understanding of this dispute from the beginning, it is a trademark dispute and not a product or product content dispute. I've clearly pointed this out in one of the posts above.

Your statement “VV FOODS infringed by selling copy cat products which they stole from Quoc Viet” implies that VV Foods products are copies of QV products (using copied formulas or other protected trade secrets in product formulation and production). This is still baseless and requires proof.

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Pham
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Cuong

1. First, the girl Jenny (who claims she's from VV FOODS) hasn't commented in 2 yrs because the COT case has been on appeal for 2 yrs so that's why. The reason i am commenting now is that i stumbled on this website because of the discussion of the COT product and case and it makes sense to update this thread with the final conclusion,

2. I am not implying anything but just re-stating what the appeal court ruled. THEY said that VV FOODS intentionally copied Quoc Viet foods products and labels. Unlike other people, i dont care about people's comments bc that's just people's opinions. But i do care about evidence and i think you should take the time to read a court's ruling bc THEY set and decide the laws that we follow and ultimately decide what's right or wrong under the law.

Just like here, opinions or comments aside, its important (to me anyway) to find out that our court system has found VV FOODS copied Quoc Viet's COT mark by intentionally copying the products and labels. What VV FOODS did is illegal and there's no question on that anymore.

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Cuong
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@Pham:
1. Thanks for updating the thread. I've been personally informed by QV's attorney of this latest ruling, and it is my decision to not update or do anything about it at this time. If your aim is to update then it is appreciated and should have ended with your first post.

If you've read the thread fully, then you'd have seen that I asked Jenny to back her story/claim with information and facts, and she went MIA. Enough said here.

2. Unless someone confirms to me (or I see it myself) that ALL VV Foods products ARE ACTUALLY PULLED from the market as a result of this ruling, this is again just a branding/labeling dispute. It's good that justice is done about the trademarks for one party. However, VV Foods can just remove the word cốt from all their products and they should be fine to continue selling. And as such, it is a trademark issue and not a product copy issue. I'm open to be corrected on this.

When Jenny said in her first post: "We will not be changing our labels after all" it was clear to me that this is just a labeling dispute. They would not be out of business if they don't win. IF they lose then the only concern was that they have to change labels.

It's fine if you do care and take time to read court rulings, but I don't read court rulings and a vast majority of people don't either. This is a moot argument, and again you did inform with your first post and it should have ended there.

If you do have things to contribute to subject of item 2. above then I'm open to it since it brings useful content for the readers/consumers.

Further discussion on this subject without adding substantially new or useful information for lovingpho.com readers and meet lovingpho.com's editorial focus will be strictly moderated.

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Cuong
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@Beachmaster: For me, 3 weeks may be a stretch to keep anything in the fridge then still eat it, except for some very good cheese that is 😉 Anyway, that's awesome, the way your broth turns out in terms of color, taste, etc. That's the way it should be, yeah! Just wondering: did you get a thin layer of white fat on top and did you keep it for reheating and eating? Beside the fact that that layer has a lot of flavor in itself, it is what keeps your flavors in the main broth, preventing the broth from reacting directly with the air and making it tasting bad, even when you have a cap or cover on. Thanks for checking in!

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Beachmaster
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Yes Cuong, there was the thin layer of fat and I did not skim it. I know that's flavor. I too, thought three weeks without freezing could be a push but prior to making the pho I heated a small about in a cup, drank it and worked in my garden for three hours. No ill effects so I figured I'd run with it. However, the reason I didn't freeze it was because I thought I'd use it sooner. Next time I'll be more diligent with forward menu planning and if I know I won't use it within 10-days I will freeze it.

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Cuong
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@Beachmaster: Testing it and giving it 3 hours to see if you have ill effects? You are serious about pho my friend. Also, why throw away something you spent 3 hours making, right? Of course we've all left foods in the fridge longer than we intended to, but the nice thing about pho broths is (within reasonable time of course,) boiling it up will help kill much bacteria that started growing, and you're good to go 😀

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Dominique
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I just used the Quoc Viet pho soup base from Costco. I added 1 of the spice pouches and half the soup base to a big boiling pot of water with 1 lb beef shank w/ bone, 1 onion (cut in half), charred ginger strips and a handful of extra anise stars. Turned out terrific and the amount was enough for 4 medium size bowls. I had the butcher slice up my rare beef just the way I like it. I added the accompaniments: bean sprouts, basil, lots of lime, cilantro, green onions, sriracha, a little splash of fish sauce and a serrano chili for me. Took me 1.5 hours. Loved it!!

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Cuong
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@Dominique: Congrats on making pho on your own. With the exception of the shank with bone, which I don't think did much for you in the amount of time you cooked, you can see how easy it is to start making your own pho. You may try without the bone next time, and your broth should be just as good, while the broth itself should be much clearer as well. Just my 2 cents.

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