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Pop up pho service or ghost pho restaurant?

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Joined: 5 years ago

Hi Cuong,

What are your views about either pop-up pho business or a ghost restaurant for pho? Appreciate any thoughts on business pros and cons.

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Cuong Huynh
Joined: 15 years ago

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Posts: 448


For me, these are just different business models that try to achieve the same thing as in any other restaurant business. That is, to serve food to the public and making profit while doing it. As in ANY business, it boils down to the execution, how well you do what you do.

We all know that pho can sell well in many markets across North America. The difference between good selling pho and not so good selling pho includes factors involving quality, price, convenience, customer service and the general experience a customer has when buying and eating your food.

Is there a reason you want to focus on these specific ways to sell food?

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I don't think pop-up and ghost restaurants are good long-term business models. The latter may become a good revenue making business for someone for maybe several years but not much longer beyond that. Pop-ups are not really sustainable.

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Joined: 4 years ago

Newbie here. What's considered a pop-up restaurant or a ghost restaurant ?

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Joined: 5 years ago

Posts: 16

@wowpho These are 2 of the trendy things to do currently in major cities in the U.S.

Pop-up restaurants are temporary food service/dining events often operating from a private home, former factory, or similar space, and during festivals. it can be at malls or even in another restaurant's space.

Ghost restaurants are food service businesses that serve customers exclusively by delivery based on phone orders or online food ordering.

Either of these have very low cost of entry, but I agree with @dangbanhbao. They may not be sustainable businesses. Eventually the owners may end up wanting/needing to actually open a real restaurant space. With that said, ghost restaurants may actually work with the right execution imo.