Pho or other items on the menu
Not sure if this is the right place to ask so please move this post to the right place if more appropriate.
I'm doing some planning and research for my own concept and would like your take on the pros and cons of offering pho with a few items or pho with a bunch of different items in hope to cover as large customer based as possible.
I think the pros and cons of menu size must also take into account the owner's knowledge with accounting, with the ability to maintain food quality and control costs (food and labor). Menu size impact all these areas. Discussing menu size alone without consideration of at least these areas can lead you down the wrong path.
There are very good pho restaurants serving only pho on their menu, and they can call themselves a pho restaurant. One of the first things you'll need to decide is whether you really want to open a PHO restaurant or a general Viet restaurant offering many other dishes besides pho. IMHO if pho is less than 50% of your menu offerings and/or less than 50% of your total revenue then yo're probably not running a pho restaurant.