April 23, 2009 Read more →
Pho Hoa, a global franchise serving typical Vietnamese pho dishes in various parts of the world, has artfully positioned pho dishes as the top choices for health conscious eaters. Regular pho connoisseurs may not go for the Americanized direct branding and marketing, but Pho Hoa needs to attract new first-time diners and the curious in order to continue expanding the franchise. Pho Hoa is currently in the U.S. and Canada, with expansion in various countries in Asia, such as Korea, the Philippines, Malaysia, and Singapore.
April 21, 2009 Read more →
Vietnamese pho is probably the dish that most Americans find recognizable. Americans actually find pho appealing, and for some of my friends it’s hard for them to describe pho and why they like it, but they keep coming back for more. For me, there is no mystery in a bowl of pho. It’s just good.