Why I'm doing this pho consultation.  


Cuong
Posts: 342
(@chuynh)
Pho Restaurant Consultant
Joined: 11 years ago

I created LovingPho.com and these forums with a mission to help promote Vietnamese pho in two different ways:

  1. To help pho eaters understand and enjoy it, and
  2. To help aspiring restaurateurs open and run their own pho restaurants, anywhere in the world.

It's all about Vietnamese Pho and my passion for everything Pho, a simple yet complex, all-in-one, any-time-of-the-day fare of the Vietnamese street food.

The Beginning of LovingPho.com

Pho came to North America since the mid to late 1975, brought over by Viet refugees. Initially most everyone landed in California as a final destination. Many went on to other North American destinations. Over the next 20 years or so, pockets of Viet communities flourished in major American and Canadian metro areas. Pho restaurants became the first of many businesses run by Vietnamese in these communities, provided a delicious taste and memory of the homeland.

In the ensuing years, most customers to these restaurants were first and second generation Vietnamese, with a handful of curious Americans trying it out and loving it. By the mid to late 2000's with the wider use of the Internet, pho became one of the major food topics discussed online.

Suddenly Vietnamese pho was becoming trendy and a popular foodie topic. The buzz on the Internet about pho in the mid 2000's was strong because it was a "new discovery" by many Americans looking for new tastes, and pho is easy to like and enjoy, and it is delicious. People were talking about it and sharing pictures of it pretty much like now, except that pho was still mostly unknown to the mainstream back then and was pretty much a novelty.

Soon enough, it was taking on a life of its own on the Internet. People were, and still is in my opinion, taking a little too much liberty with what pho is and should be, and pho was definitely heading toward the fusion food route. I'm ok with fusion food if restaurateurs call it as such. But in many cases this was and still is not the case. Many concoctions were created and passed on as authentic pho by restaurateurs just to make money. I thought there was something wrong with that. I wanted to do something about it.

By the late 2008, there was just too much inaccurate information about pho being shared (and spread) on the Internet. When a few other noodle creations were being passed off as Vietnamese Pho, I decided it was time to step up and tell the right story about pho, and at least to help those who cared to tell the difference.

So in the midst of a handful of other excellent sources already online, LovingPho.com was born to provide readers with reliable information about what pho is and should be, and how it should be made, prepared and enjoyed.

Helping Hands for the Aspiring Pho Restaurateurs

Once LovingPho.com got going, I began to also realize that there may be people out there who may be looking for help opening and operating pho restaurants. If I was going to help promote pho, I realized that I should be working on both sides of the table so to speak. On the one side there are the pho eaters who pay to enjoy pho and share their experience with others. On the other side are the pho operators who make and serve pho. I started writing articles about pho restaurant business based on my combined experience as a small business consultant, a pho restaurant operator, a marketer, an artist and an engineer.

You can find a whole series about how to open and operate pho restaurants. For the business-minded individuals who want to fulfill their dreams of owning and operating your own pho restaurants, hit me up using the page How To Open Your Own Pho Restaurant Business. I'll walk you through the process from A to Z, or just on key topics that you may need help on.

I  hope you enjoy visiting the Pho Forums. Your comments, suggestions and participation are most welcome.

Ask me anything, about pho, pho restaurant and the pho business.

Cuong Huynh
Pho Restaurant Consultant & Publisher, Lovingpho.com

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4 Replies

Wendy
Posts: 1
 Wendy
Guest
(@Wendy)
Joined: 3 years ago

Hi Cuong,
I've been craving Pho lately and found your website this morning. Thank you so much for this wonderful resource. It's clear your have put a lot of time and love into this enterprise. Keep it going!

-Wendy

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1 Reply
Cuong
(@chuynh)
Joined: 11 years ago

Pho Restaurant Consultant
Posts: 342

Thanks for stopping by Wendy. Hope you find the info useful. Now you should go satisfy that craving by ordering a large bowl of pho. Enjoy!

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Susan
Posts: 1
 Susan
Guest
(@Susan)
Joined: 2 years ago

I'm loving this as a resource so far! Well done! I'm looking into opening my own place and I'm so thankful for this site!

Reply

Cuong
Posts: 342
(@chuynh)
Pho Restaurant Consultant
Joined: 11 years ago

@Susan: Thanks so much for your feedback. I'm glad you find the information here helpful. Don't hesitate to reach out if you need further in-depth help. Cheers!

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