Looking for pho at a Fall Festival this year? You might find just that with current popularity of pho. In fact I found some great pho at the St. Barbara Parish Fall Festival in Santa Ana this past Saturday Sept. 26, 2009. There were carnival rides and games, international foods, and live entertainment, plus a raffle grand prize of $10,000. The festival ground was crowded with the young and old of various ethnicities. Not surprisingly, this is the heart of Little Saigon in Orange County CA, so the festival goers were predominantly Viet.

The festival itself actually spanned from Friday Sept 25 to Sunday evening of Sept. 27. Vendors volunteered their time, products and services as charity to the church, so it’s all for a good cause. The Quoc Viet Foods® folks also set up shop inside the main tent, serving three kinds of noodles (pho bo, pho ga and bun bo Hue,) together with their branded coffee Cafvina.

Behind the serving counters, they had 6 large 40-gallon vats brewing pho and bun bo Hue broths all day. To one side is a separate, smaller pot of boiling water for blanching pho noodle (banh pho.) Both the operation and the service were efficient, as Quoc Viet Foods® has been participating at events like this for many years.

So Vietnamese pho at a Fall Festival? Depending on what festival you go to, you can find both the traditional and unconventional kinds of food nowadays. It may be unheard of a few years back, but with the popularity of pho raging in many places in North America, pho just may become the next big festival food. It’s even cooler when you have all proceeds going to support a local church.

Here’s a short video showing pho action at the St. Barbara Parish Fall Festival. Enjoy.

www.youtube.com/watch?v=rYquwQJfLNo

Pho, Charity and Fall Festival -- A Match Made in Heaven is a post from: Vietnamese Pho Noodles

I had the privilege to meet and chat with Brian Nguyen, the founder of Quoc Viet Foods^® Incorporation in Westminster, California, the maker of Vietnamese pho and other soup bases. I find Brian’s story about how he started Quoc Viet pho soup base and where he wants to take his company quite fascinating. Here’s a recount of our encounter.

First a little bit about the company. Quoc Viet Foods^® specializes in manufacturing and distributing Vietnamese pho soup bases and other seasonings. The company is the first to use modern technologies to convert the traditional Vietnamese dishes into the convenient soup base form. Quoc Viet’s soup bases and seasonings are processed from natural ingredients and do not contain any preservatives. For those who think soup bases are cheap, MSG-laden imitation of the real thing, they haven’t try these products. In fact Quoc Viet’s pho and other products are so good you’ll get restaurant taste and quality at home. By the way, in the interest of full disclosure, I did not receive any compensation for writing this article.

Those who have been looking for quick pho recipes probably saw my post about Quoc Viet Foods’s pho soup base. In it I described how to make a batch of 20 plus bowls of pho in less than 3 hours. I took my time for that post, but my subsequent performance has improved to less than one hour. So you can say I’m a fan, and Quoc Viet Foods’ products should definitely be on your try list if you don’t want to deal with bones, oxtails, and 3-6 hours in the kitchen.

Quoc Viet Foods’ Formative Years

The company name is Quốc Việt Foods^® Incorporation. In Vietnamese, the word “quốc” means nation, state or country, and of course Việt is the majority ethnic group of people living in Vietnam. So Quốc Việt Foods^® is all about the traditional flavors and taste of Viet foods of the motherland. By training, Brian Nguyen earned a Bachelor of Science in Biology and a Master of Science in Food Sciences. He’s worked for major food companies so he had all the right knowledge, from food product development to testing, from production to packaging, and distribution. Only problem was, he had no product to call his own.

On many trips to the local supermarkets, Brian told me he often looked that Viet foods on the shelves that are made in Thailand and elsewhere, with questionable quality and authenticity. One can almost see the entrepreneurial mind at work, and like many entrepreneurs, Brian had this energy that was just waiting to explode into a great product for a waiting market.

It finally dawned on Brian Nguyen that pho is what he wanted to do. Already in existence were mediocre products at best, and Brian definitely had some ideas. Now I’ve written before that Vietnamese cuisine is not something easily duplicable into mass produced quantities. And when it comes to pho, the variation is something that is expected. It’s one reason why I’ve not been impressed with pho franchises. But I digress.

Back to Brian and his pho. His garage became his R&D and product development laboratory – think Steve Jobs, Apple computers, and garage. Local supermarket meat departments were his beef bone and oxtail suppliers. It came to a point that butchers knew his face, what and how much he wanted as soon as he approached them in their shops. And his neighbors started wondering about this family next door that cooked pho everyday, all day long. Brian’s family is Northern Vietnamese so it’s no surprise, but the real kicker was when he told me neither he nor his family liked pho!

It wasn’t until the business actually opened that the butchers and neighbors understood what he was up to.

Growth and Market Expansion

Quoc Viet Foods^® then began a journey of growth from a humble 900 square foot location in 2002, expanding progressively to larger facilities every few years, to the current 12,000 sq ft space.

With an excellent product line, an expanding pho market that continue to gain visibility and popularity, new products coming down the pipeline, Quoc Viet is poised for more growth in the coming years. You can now buy Quoc Viet’s products from many Asian supermarkets. For those who cannot find a local retailer, the company will make an effort to ship products directly as well, though it’s an exception rather the rule.

In addition to supplying to the supermarkets, Quoc Viet Foods^® also ships products to restaurants, hospitals, schools, and casinos. Recently the company also became an approved vendor to SYSCO, the ubiquitous distributor of food and related products and services to restaurants, nursing homes, hospitals, hotels, motels, schools, colleges, cruise ships, sports parks and summer camps – wherever a meal is prepared away from home. This is serious pho distribution channel.

New Products – Vietnamese Coffee and Tea

Vietnamese milk coffee Cà phê sữa (either đá or nóng – iced or hot) is great by itself or it can go well with or after a bowl of pho. Brian Nguyen informed me that Quoc Viet Foods^® is also bringing to market its own new products of coffee and tea. Branded Cafvina, the coffee that I tried rivaled many coffees you may find in retail shops, and can give Lee’s Sandwiches’ iced coffee some serious challenge. Cafvina brand coffee comes in whole bean, ground, concentrated or ready-to-drink varieties. Look out for them.

Visit QuocViet.com.

Quoc Viet Foods® Steadily Growing and Bringing Vietnamese Pho to the Masses is a post from: Vietnamese Pho Noodles

Updated 09-27-09. There’s nothing like enjoying a bowl of pho at your favorite pho shop with your pho companions. But there are times, for various reasons, you’d like to make pho yourself at home. Most authentic pho recipes like Andrea Nguyen‘s or Didier Corlou‘s call for cooking the bone and meat in broth for up to 2.5 to 3 hours. Adding other preparation time, including the time to bring water to boil, and you’re looking at maybe 4-5 hours total cook time. So for those who want to take a shortcut and shave off a few hours, try the Quoc Viet Foods Beef Flavored “Pho” Soup Base option.

Quoc Viet Foods makes shelf storable soup bases, seasonings, coffee and tea. When it comes to authenticity, it’s always a challenge to find ready-made food products, including Vietnamese pho. Yet Quoc Viet seems to achieve the impossible for pho, that is to “convert the traditional Vietnamese products into a convenient form” while maintaining the flavor expected of such product. This means for those who never made pho or tasted pho, they can now get very close to the real thing, easily.

You can read more about my other post on Quoc Viet Foods. But enough about the company. Let’s get to the goodness of their Beef Flavored “Pho” Soup Base.

The package comes in a compact round plastic container. The wraparound label clearly describes the content and includes an ingredient list, nutrition information and cooking directions in English, Viet and Chinese. While the nutrition info states that there are 32 servings per container, the cooking directions indicate it makes 20 bowls. Confusing, but still very nice! At a price of US$ 6.99 per container, I’m paying US$ 0.35 for the broth in each of my pho bowls, excluding a few other ingredients of course.

Inside the container are the powdered soup base with marrow, and 2 bags of spices. The soup base is the key part of the pho broth and is essentially your “instant” bone/bone marrow solution that you didn’t have to cook for 2-3 hours. It also packs plenty of beef fats which you can skim off at serving time if you wish. The spice bags are your normal star anise, cinnamon, and various other spices. What’s awesome about the soup base/spice bag combination is they give you all you need for the broth, including all seasonings that you need-I added some fish sauce but it’s really not required. The only other 2 things you’ll need are the ginger and onion which should be charred or grilled before use in the broth.

Quoc Viet Foods Beef Soup Base	Quoc Viet Foods Beef Soup Base Nutrition Facts
Quoc Viet Foods Beef Soup Base Cooking Directions	Quoc Viet Foods Beef Soup Base Package Content

The direction is very easy to follow. You’ll have to buy your preferred meat to cook, but this whole process entirely does away with having to buy the bone/oxtail and cooking them to get to the marrow, and to purchase the spices separately. For my broth I bought 2.8 pounds of beef flank, a piece of ginger and a medium size onion. The required ingredients list and cooking directions can be viewed from the photos below, but here’s a recap:

REQUIRED INGREDIENTS:

• 3-4 lbs, beek flank or brisket,
• 1 lb, beef tendon*,
• 1 bulb, onion,
• 2 pieces, ginger.

DIRECTIONS:

• Blanch meats for 15 minutes. Discard solution and rinse meats.
• (Step not in package direction): Char or grill the onion and ginger pieces. I cut my onion in half, but it’s your choice to do so or not.
• Put meats, onion, ginger, in a large pot and add enough water to cover meats. Boil at medium flame for 1 hour.
• After 1 hours, add spice bags and content of soup base. Do not tear spice filter bags.
• After 15 minutes, remover filter bags. Boil at medium flame until meats are softened.
• Remove meats, onion and ginger pieces.
• Adjust water to 2 gallons or to taste.
• Bring to boil and serve.

* The meats and tendon are optional, or you can also substitute/add tripe, meatballs, etc. depending on your preference, just as you would order in a restaurant. See my “Tips on Ordering Pho Your Way.”

For me I ended up with so much broth that I had to divide into 3 smaller containers, put 2 in the freezer and enjoy the third portion over a few days. Again the key was the soup base which is all inclusive. There are no seasonings required as the soup base is super concentrated, and you can add water to adjust to taste. My total cooking time was about 3 hours, but that’s just me because making and eating pho is a religion for me so I took my time. For others who just want to get quickly to a nice steaming bowl of pho with chopsticks and spoon in hands, you can probably do it in 1.5 hours or less. An alternative is to use a smaller portion of beef (hence cutting down cooking time further) and/or use pre-cooked meatballs instead. By the way, for those unfamiliar with meatballs, you don’t cook them in the broth for the whole duration. Just heat them in the broth just before serving.

Finally I rate my pho broth creation using Quoc Viet  Foods’ Beef Flavored Pho Soup Base as follows:

• Quality and taste: 8/10.
• Convenience: 10/10.
• Affordability: 10/10.
• Total value (quality & affordability): 9/10.

You can find this and other Quoc Viet products in many Viet and Chinese food markets in the 50 U.S. states, Denmark, Canada and Japan. Quoc Viet’s website indicates their products include

1. Chicken Flavored “Pho” Soup Base
2. Beef Flavored “Pho” Soup Base
3. Beef Stew Seasoning
4. “Hue” Style Beef Flavored Soup Base
5. Chicken Flavored Soup Base
6. Pork Flavored “Hu Tieu” Soup Base
7. Pork Flavored Soup Base
8. Tamarind Soup Base
9. Vegetarian Soup Base
10. Crab Flavored Soup Base
11. Thai Tom Yum Soup Base

Unfortunately Quoc Viet is a wholesaler and does not sell directly to consumers over the Internet. The company is also very active at local demos, festivals, and charity fund drives, so if you’re lucky you can catch them in action serving pho to hungry pho fans at these events.

Quicker Beef Pho Recipe with Quoc Viet Foods’ Pho Soup Base is a post from: Vietnamese Pho Noodles