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Thumbnail image for Pho in the Philippines: Have Filipinos Taken to the Pho Phenomenon?

Pho in the Philippines: Have Filipinos Taken to the Pho Phenomenon?

September 5, 2009

Vietnamese pho is, without argument, the most well-known noodle dish from Vietnam. Pho noodle has swept all across the world, making those who tasted it so enamored with the dish that they always want more. So how is Vietnamese pho doing in the Philippines, a mere 1000 or so miles east of Saigon? Are Filipinos as taken in by pho as, say, the Americans and the Australians?

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Thumbnail image for An Interview with Chef Didier Corlou on Vietnamese Pho and Cuisine

An Interview with Chef Didier Corlou on Vietnamese Pho and Cuisine

June 29, 2009

Chef Didier Corlou is one of the culinary authorities on Vietnamese pho and cuisine. He’s been in Vietnam since 1991 playing a vital role in developing and promoting Vietnamese cuisine to a new level. Here’s an in-depth interview with “Le Chef” Corlou on various aspects of Viet pho, from his own thoughts on how to cook pho, to pho franchise, to even pairing wine with pho!

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Thumbnail image for Pho 24 Coming to the States to Take on U.S. Competition Head-On

Pho 24 Coming to the States to Take on U.S. Competition Head-On

June 16, 2009

Saigon-based pho franchise Pho 24 is planning to come west to the U.S., with plans calling for a number of Pho 24 restaurants to open in key American markets, bringing the most authentic Vietnamese cuisine to the American sophisticated palates. I must admit that given the chance to taste something authentically close to what’s available in Vietnam, without actually going there, that’s gotta be pretty cool.

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Thumbnail image for Pho in the Philippines – Battle for Pho Supremacy is Heating Up

Pho in the Philippines – Battle for Pho Supremacy is Heating Up

June 14, 2009

The popularity of pho is rapidly spreading in the Philippines. While there are some independent pho shops, the main pho battle in the Philippines seems to be between 3 key pho players: Pho Hoa franchise from Northern California, Pho Bac, and Pho 24 out of Saigon Vietnam. The battle for pho supremacy in the Philippines may have already started as more Filipinos become acquainted with pho.

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Thumbnail image for Pho in Australia: Plenty of Great Pho in the Land Down Under

Pho in Australia: Plenty of Great Pho in the Land Down Under

May 25, 2009

Australians love their pho just as much as the Vietnamese or Americans do, and the presence of pho in Australia is almost as prominent as it is in the United States. Concentration of pho shops can be found in many Australian cities including Sydney in New South Wales, Melbourne in Victoria, Adelaide in South Australia, and Brisbane in Queensland. Here’s an overview of pho in Australia.

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Thumbnail image for Eating and Franchising Pho 24 – Bringing Secret Pho Recipe to the World

Eating and Franchising Pho 24 – Bringing Secret Pho Recipe to the World

May 16, 2009

Pho 24 is an up and rising noodle restaurant chain serving exquisite pho rice noodle dishes. Pho 24 now has store locations in Cambodia, Indonesia, the Philippines, and Sydney, aside from its many locations within Vietnam. What’s with the number in the name? Another pho restaurant name with numbers? It’s actually not what you think.

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Thumbnail image for Global Pho: Pho Franchises Around the World

Global Pho: Pho Franchises Around the World

March 31, 2009

Vietnamese pho franchises going global with “Pho-nomenon.” Witness current top pho franchises such as Pho Hoa, Pho Que Huong, Pho 24, Pho Empire, and Pho & Grill.

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Thumbnail image for Vietnamese Pho: Franchised and Going Mainstream?

Vietnamese Pho: Franchised and Going Mainstream?

January 25, 2009

When you consider that ingredients are now much easier to source, that if you can recreate a great pot of soup stock in a cookie-cutting way over and over again, coupled with the fact that restaurateurs are more confidence about how a non-Vietnamese might accept and enjoy a healthy bowl of pho, you have a good formula for pho expansion.

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