This is the story of a failing pho restaurant I tried but couldn’t help. It has lots of potentials, but sadly it’s probably not going to make it. No pho restaurant fails all of a sudden. Either it didn’t start out right to begin with, or it’s a gradual slide to the abyss of no revenue. In the vast majority of cases, you can watch as if in slow motion that a pho restaurant is going down and will eventually close. All the signs are there and solutions are also there. Yet some pull through but others continue their path to closure. I hope this story helps someone.