It’s common knowledge that beef pho is the most popular pho. But at any given time, do you notice that men are likely to go for pho bo (beef pho) and women like pho ga (chicken pho) when given the choice? What about vegan pho? Many pho restaurants concentrate on making only good beef pho, and serve chicken and vegan pho only as an afterthought. Here’s how you understand your pho customers and serve what they want.