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Thumbnail image for Pho in the Philippines: Have Filipinos Taken to the Pho Phenomenon?

Pho in the Philippines: Have Filipinos Taken to the Pho Phenomenon?

September 5, 2009

Vietnamese pho is, without argument, the most well-known noodle dish from Vietnam. Pho noodle has swept all across the world, making those who tasted it so enamored with the dish that they always want more. So how is Vietnamese pho doing in the Philippines, a mere 1000 or so miles east of Saigon? Are Filipinos as taken in by pho as, say, the Americans and the Australians?

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Thumbnail image for Pho in the Philippines – Battle for Pho Supremacy is Heating Up

Pho in the Philippines – Battle for Pho Supremacy is Heating Up

June 14, 2009

The popularity of pho is rapidly spreading in the Philippines. While there are some independent pho shops, the main pho battle in the Philippines seems to be between 3 key pho players: Pho Hoa franchise from Northern California, Pho Bac, and Pho 24 out of Saigon Vietnam. The battle for pho supremacy in the Philippines may have already started as more Filipinos become acquainted with pho.

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Thumbnail image for Pho Hoa Vietnamese Restaurant, El Cajon Blvd – Still Serving Great Pho

Pho Hoa Vietnamese Restaurant, El Cajon Blvd – Still Serving Great Pho

June 2, 2009

It’s been a long time since I last visited Pho Hoa on El Cajon Blvd. This place has been here forever (well maybe at least to the mid 1980′s as I remember), and its age can be seen in the exterior condition of the building. But don’t let the look deceive you, because inside you’ll find one of the best pho around.

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Pho Hoa: Berkeley

April 28, 2009

Having passed by the Pho Hoa several times since moving to Berkeley I decided it was time to sample the goods. Before going in I didn’t realize that there even was such thing as a Pho franchise…? Really? Check out Cuong’s post about the franchise here. Since I always know what I want, Pho Tai, [...]

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Thumbnail image for Pho Hoa Franchise: Purely Pho, Purely Healthy

Pho Hoa Franchise: Purely Pho, Purely Healthy

April 23, 2009

Pho Hoa, a global franchise serving typical Vietnamese pho dishes in various parts of the world, has artfully positioned pho dishes as the top choices for health conscious eaters. Regular pho connoisseurs may not go for the Americanized direct branding and marketing, but Pho Hoa needs to attract new first-time diners and the curious in order to continue expanding the franchise. Pho Hoa is currently in the U.S. and Canada, with expansion in various countries in Asia, such as Korea, the Philippines, Malaysia, and Singapore.

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Thumbnail image for Pho Hoa Pasteur, Saigon

Pho Hoa Pasteur, Saigon

February 3, 2009

Pho Hoa Pasteur holds a special place in my early teen heart and memory. Not just because of its hearty bowls of pho. No. Not the Pho Hoa Pasteur you’re thinking about. I’m talking about the original place in Saigon.

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Thumbnail image for Vietnamese Pho: Franchised and Going Mainstream?

Vietnamese Pho: Franchised and Going Mainstream?

January 25, 2009

When you consider that ingredients are now much easier to source, that if you can recreate a great pot of soup stock in a cookie-cutting way over and over again, coupled with the fact that restaurateurs are more confidence about how a non-Vietnamese might accept and enjoy a healthy bowl of pho, you have a good formula for pho expansion.

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