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Thumbnail image for Pho Hoa Franchise: Purely Pho, Purely Healthy

Pho Hoa Franchise: Purely Pho, Purely Healthy

April 23, 2009

Pho Hoa, a global franchise serving typical Vietnamese pho dishes in various parts of the world, has artfully positioned pho dishes as the top choices for health conscious eaters. Regular pho connoisseurs may not go for the Americanized direct branding and marketing, but Pho Hoa needs to attract new first-time diners and the curious in order to continue expanding the franchise. Pho Hoa is currently in the U.S. and Canada, with expansion in various countries in Asia, such as Korea, the Philippines, Malaysia, and Singapore.

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Thumbnail image for Pho in the U.S.: Sweeping North America Since 1975

Pho in the U.S.: Sweeping North America Since 1975

April 21, 2009

Vietnamese pho is probably the dish that most Americans find recognizable. Americans actually find pho appealing, and for some of my friends it’s hard for them to describe pho and why they like it, but they keep coming back for more. For me, there is no mystery in a bowl of pho. It’s just good.

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Thumbnail image for Pho Que Huong Franchise: Pho and More for the Whole Family

Pho Que Huong Franchise: Pho and More for the Whole Family

April 6, 2009

Pho Que Huong franchise offers Vietnamese pho plus other popular fare including various beef, chicken and shrimp dishes, but consistency may be Pho Que Huong’s challenge.

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Thumbnail image for Global Pho: Pho Franchises Around the World

Global Pho: Pho Franchises Around the World

March 31, 2009

Vietnamese pho franchises going global with “Pho-nomenon.” Witness current top pho franchises such as Pho Hoa, Pho Que Huong, Pho 24, Pho Empire, and Pho & Grill.

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Thumbnail image for Vietnamese Pho: Franchised and Going Mainstream?

Vietnamese Pho: Franchised and Going Mainstream?

January 25, 2009

When you consider that ingredients are now much easier to source, that if you can recreate a great pot of soup stock in a cookie-cutting way over and over again, coupled with the fact that restaurateurs are more confidence about how a non-Vietnamese might accept and enjoy a healthy bowl of pho, you have a good formula for pho expansion.

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