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What Is Real, Authentic Pho?

December 13, 2014

What is real, authentic pho and how do I make it? This is the question I get asked often. In this post, I discuss important characteristics of real, authentic pho. The definition is very strict and takes into account important elements that, when combined together, contribute to the awesomeness of real, authentic pho. It also takes into account consideration of changing market and environment and time and place.

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Half Off Pho – Why 50% Off Are Not Such Good Pho Deals

December 10, 2014

You see these 50% off pho all over the place these days. They proliferate primarily in large Asian communities where competition is fierce for deal-seeking customers. Half-off pho bo; 50% off pho ga all day; 50% on both pho bo and pho ga. So what’s not so cool about this? Let take a look.

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Pho Restaurant Customer Satisfaction and Complaints

November 2, 2014

There are good pho restaurants and there are bad pho restaurants. Those doing good business are doing something right and will stay in business a long time. Those sitting empty will probably close shop soon. A key determining factor for a pho restaurant’s success is customer satisfaction and complaints. Here’s a look at some customer complaints, what they really mean, and how to fix them.

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How Much Does It Cost To Build And Open A Pho Restaurant?

August 23, 2014

It’s a question hopeful pho restaurateurs and pho customers alike would often ask me. An aspiring pho restauranteur should spend the proper time developing what her concept should be, then learn to pull everything together to make it happen. Cost estimate, recipe development, cooking procedures, operational concept are all important first steps to arrive at the cost to build your pho restaurant.

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Pho Recipe: Easy Fixes to Common Homemade Pho Problems

July 30, 2014

Making your own beef pho broth at home is relatively easy. However, there are always some missteps that can mess you up fast. In this article, I’m providing a collection of simple yet important things you can do to ensure big success with your next pho pot. Many of these are included in various different pho recipes, but here they are in one place for quick and easy reference.

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Tips For Your New Pho Restaurant’s Front and Back of the House

November 21, 2013

Front of the house and back of the house. Here are some tips for successful design and operation of a pho restaurant. If you’re thinking of opening your own pho restaurant, then these are important considerations before you proceed far in the design process of your new establishment. If you’re a pho customer, then this article gives some insights into how a good pho restaurant has been (or should be) designed to serve hundreds of customers like you every day.

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Homemade Pho: Making Vietnamese Pho Yourself at Home

February 21, 2013

Points to consider if you want to make Vietnamese pho at home. It’s not as daunting as you might think. Making pho is very easy, actually. Just know that your first attempt will be ok, and your subsequent pho pots after that will be pretty good. Then, the good stuff will start to happen.

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Vietnamese Pho With No Monosodium Glutamate (MSG)? Sure You Want It That Way?

November 17, 2010

Many people have problems with consuming monosodium glutamate, or MSG, in their foods. Chinese cuisine and many other restaurant foods are notorious for having lots of MSG in them. Restaurant pho is no different. In fact MSG use in many pho restaurants can be dominant and unmistakable. Here are some real insights about MSG in Vietnamese pho, from a roundtable of food industry experts. Vietnamese Pho with no MSG? Sure you want it that way?

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Thumbnail image for Want the Lime Taste in Your Pho? Don’t Serve It Like This

Want the Lime Taste in Your Pho? Don’t Serve It Like This

November 5, 2010

There are some great pho broths out there. Some are good enough so you don’t even have to enhance with fish sauce or hoisin sauce. Regardless of the quality, though, I must have my squeeze of lime juice in my pho. Unfortunately, for such a simple thing, there are more than a few pho photos out there showing lime and pho in some deplorable relationship. Yuck. Check out these sins.

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What Is Great and Authentic Pho? Here’s One Example

November 17, 2009

My intuition told me I needed to pick up the spoon and try the broth immediately. All I can say is: it is what pho broth should be. So then on this rare occasion, I finished this huge bowl of pho without adding the hoisin sauce for pho and the red hot sauce. No I didn’t forget. I just didn’t need them. I normally only do this for authentic Pho Bac, the northern kind. Read the rest of my Pho Lu review.

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