Pho Empire is a small pho noodle restaurant and franchise, with locations in Arlington and Irving, Texas. Pho Empire offers the pho noodle that people have come to love, while also getting a little creative with noodle dishes called tofu and seafood pho. Pho Empire also serves other regular Viet fare, such as various rice meals, rice vermicelli and other noodle dishes, and vegetarian selections.
Despite of its name, a quick review of Pho Empire’s menu tells me that it’s more of a typical Vietnamese restaurant than a pure pho shop. In addition to pho, the extensive menu offers other staples of Vietnamese cuisine. The selections range from breakfast dishes, lunch, and dinner offers, with many one-dish meals, various rice and vermicelli (bún) dishes, vegetarian, appetizers, and chef’s specials. A quick read on various review sites reveals sporadic quality and consistency before late 2008 time frame, but customer satisfaction has much improved since then. So restaurant management may have their act together now.
Some of the dishes on the menu really look delicious, but my own personal feeling about pho restaurants is that if you serve all kinds of dishes then you can’t do justice to pho itself. And having this many selections on the menu will certainly hinder effective management and growth of the franchise, for both the pho franchiser and franchisees.
 Pho Empire bowl of beef pho. Courtesy Pho Empire. |
Pho Empire is open to all seeking franchise opportunities, offering a thriving and promising business venture in the age of health-conscious eating. As in other franchises, franchisees will open business with the already established Pho Empire name along with help in training, operation, and development. According to the company, staff training is thorough and the tried and tested operation system of all Pho Empire franchises will be applied. The initial investment cost will depend on the projected cost of construction and development needed. The royalty fee is at 5% of gross sales, and the marketing fee at 1% of gross sales, which will ensure that the brand is well-promoted and recognized throughout the market. For additional information visit Pho Empire franchise. As in any other business venture, consider consulting with a professional counsel.
It will take a little more work and development to really define Pho Empire’s own strong brand image and quality as a franchise. The two restaurants may be doing just fine, continuing to attract old and new clientele. But while the company may be trying hard, I think Pho Empire still has a way to go as a franchise.
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