Hello and welcome to LovingPho.com!
I created LovingPho.com with a mission to help promote Vietnamese pho in two different ways:
- To help pho eaters understand and enjoy it, and
- To help aspiring restaurateurs open and run their own pho restaurants, anywhere in the world.
LovingPho.com is all about Vietnamese Pho and my passion for everything Pho, a simple yet complex, all-in-one, any-time-of-the-day fare of the Vietnamese street food.
The Beginning of LovingPho.com
Pho came to North America since the mid to late 1975, brought over by Viet refugees. Initially most everyone landed in California as a final destination. Many others went on to other North American destinations. Over the next 20 years or so, pockets of Viet communities flourished in major American and Canadian metro areas. Pho restaurants became one of the many businesses run by Vietnamese in these communities, provided a delicious taste and memory of the homeland.
In the subsequent years, most customers to these restaurants were first and second generation Vietnamese, with a handful of American foodies trying it out and loving it. The term foodies wasn't used back then; I'm just using it here for context. By the mid to late 2000's with the wider use of the Internet, pho became one of the major food topics discussed online.
Suddenly Vietnamese pho was becoming trendy. The buzz on the Internet about pho in the mid 2000's was strong because it was a "new discovery" by many Americans looking for new tastes, and pho is easy to like and enjoy, and it is delicious. People were talking about it and sharing pictures of it pretty much like now (2015), except that pho was still mostly unknown to the mainstream back then.
Soon enough, it was taking on a life of its own on the Internet. People were, and still is in my opinion, taking a little too much liberty with what pho is and should be, and pho was heading the fusion food route. I'm ok with fusion food if restaurateurs call it as such. But this was and is not the case. Many concoctions were created and passed on as authentic pho by restaurateurs just to make money. And I thought there's something wrong with that.
Sometime in late 2008, I thought to myself that there's just too much inaccurate information about pho being shared (and spread) on the Internet. As a few other noodle creations were being passed off as Vietnamese Pho, I decided it was time to tell the right story about pho, and at least to help those who cared to tell the difference.
While there have always been a handful of excellent online sources, LovingPho.com was born to provide readers with reliable information about what pho is and should be, and how it should be made, prepared and enjoyed.
Helping Hands for the Aspiring Pho Restaurateurs
Once LovingPho.com got going, I began to also realize that there may be people out there who need help opening and operating pho restaurants. If I was going to help promote pho, I should be working on both sides of the table so to speak. On the one side there are the pho eaters who pay to enjoy pho and share their experience with others. On the other side are the pho operators who make and serve pho.
What LovingPho.com Is and Isn't
This site is not a pho restaurant review site - you have Yelp and others review sites for that (although I and some of my friends did review a few pho restaurants in the early days.)
With LovingPho.com, I get serious in helping people understand pho, with tips on pho's pronunciation and ways to order it. I get nitty-gritty with pho, on a much deeper level, to give it the respect it deserves. I discuss the variety of ways to enjoy pho, I answer questions on "Understanding the Pho Menu" (or what's with the many confusing pho choices on the menu?,) on how to pronounce pho, with some "Tips on Ordering Pho" and "How to Order Pho in Vietnamese," then maybe discuss a little bit of pho history and evolution while debunking some pho myths as well. There are some top pho recipes to be shared too. At times, I get very personal with this dish called pho; and sometime philosophical about it too.
I hope you enjoy visiting Lovingpho.com. Your comments, suggestions and participation are most welcome. Articles, photos and other content contributions are gladly accepted. Sponsorships are most certainly appreciated. Please use the form on the Contact page as the first step to reach me.